Technology

envIO’s patent-pending Social Genome™ technology helps consumers discover mobile apps and content from the people they trust most – their friends. Going beyond mobile, the technology has a dramatic effect on improving discovery, enhancing relevance and increasing frequency of purchase, for a wide range of products and services.

The Social Genome™ technology identifies the most meaningful relationships in the context of a specific purchase. Who does the user trust? Who is the user inspired by? What behavior is the best predictor of a purchase decision?

The Dynamic Social Graph is the evolving network of relationships based on users' needs and the friends' actions at a given point in time.

The Contextual Trust Inference measures the relative strength of each of these relationships.

Armed with the understanding of a user's relationships and their relative strength, envIO enables users to rapidly identify the products and services most relevant to them as well as help their friends, and share in the discovery of exciting products together.

Implications for those involved in the digital content ecosystem are profound. Social Genome™ technology has the power to increase sales, boost customer loyalty and extend the reach and appeal of products and services.

The envIO technology is available as:
1. Embedded code for digital content and application stores
2. White label solution
3. Branded solution for mobile applications

To learn more about our technology, please contact us at partners@envionetworks.com.